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Meet the Iconic 2750 Meet the Iconic 2750 How we made? How we made? Clean Guides Clean Guides

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2750 COTU CLASSIC

2750 COT3STRAPU

1960 CAPRI

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2750 COT3STRAPU

IDR 524.250,00

2750 COT3STRAPU

IDR 524.250,00

35 36 37 38 39 40 41 42 43 44 45

2542 MARY JANE VELVET

IDR 599.250,00

2542 MARY JANE VELVET

IDR 599.250,00

36 37 38 39 40

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Classic 2750
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2542 Mary Jane
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IDR 25.000,00

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IDR 25.000,00

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100 Years of the Iconic Superga: Tennis, Heritage, and 100% Italian Spirit.

Superga’s most iconic silhouette celebrates a century of history. Born on the tennis courts, it remains the perfect match point between tradition and innovation. A timeless icon of Italian style, perfect for everyday wear.

Discover Superga People Our Story How to Clean Superga

Featured Our Story How to Clean Superga

A Century of the 2750. The Blueprint for the Modern Sneaker.

Meet The Icon

Since 1925, the Superga 2750 has defined Italian elegance. Born in Turin and rooted in heritage, its classic cotton upper is more than a shoe—it’s a blank canvas for reinvention and original style.

Naturally Flexible, Expertly Sourced

Meet The Icon

From the forest to the sole, our rubber is harvested manually from Southeast Asia to preserve its natural integrity. By honoring traditional craftsmanship, we guarantee a level of durability and flexibility that synthetic alternatives simply cannot match.

Pure Cotton, Timeless Character

Meet The Icon

A renowned natural fiber, cotton remains the essential material for the 2750 upper. Chosen for its breathability and distinct tactile feel, our high-quality canvas ages beautifully, ensuring your Supergas look as good as they feel, year after year.

Built to Last, Designed for Life

Meet The Icon

Vulcanization is the secret behind the legendary durability of the 2750. By heat-treating our natural rubber, we dramatically increase its resistance to wear, weather, and abrasion. This commitment to technical excellence ensures that your Supergas maintain their integrity, mile after mile.

FOR CONSUMER PROTECTION: 0853-1111-1010 (KEMENDAG RI)

1911
The Brand’s Beginnings

Walter Martiny, a Swiss engineer who became an Italian citizen, founded “Walter Martiny Industria Gomma” in Turin at the foot of Superga hill. The company specialized in boots and other vulcanized rubber goods, using the technology patented by Charles Goodyear in 1844.

1925
The Soul Of Tennis

Martiny creates the first Italian tennis shoes with vulcanized rubber soles, now the model 2750. Inspired by his wife, who has a passion for tennis, he uses rubber instead of rope, which wears out quickly, producing the sole with the famous “orange peel” tread, durable and nonslip.

<p><strong>1925</strong></p><p>The Soul Of Tennis</p>

<p><strong>1951</strong></p><p>The Boom Era</p>

1951
The Boom Era

Superga became part of the Pirelli group, marking a significant turning point for the company. Thanks to this collaboration, production capacity grew rapidly, increasing from 2 to 12 million pairs of shoes per year by 1975, solidifying the brand as a key player in the footwear industry.

1966
SI ODIA. O SI AMA

The Pirella Göttsche Lowe agency create the commercial Superga. Si odia. O si ama (The Challenge), made famous by Firestarter, a song by the British musical group The Prodigy, which was chosen to accompany it.

<p><strong>1966</strong></p><p>SI ODIA. O SI AMA</p>

<p><strong>1970</strong></p><p>Superga Sport</p>

1970
Superga Sport

To position itself in the sports footwear market, Superga begins to support a series of athletes. Claudio Sala, Adriano Panatta, and Ivan Lendl, among others, become ambassadors of the Superga Sport line, recognizable by the swallowtail logo.

2007
Italian Style

BasicNet acquires the brand. In a short time, Superga is again “The Italian Brand of Informal Footwear” worldwide, in the role of the “People’s Shoes of Italy.” Under its new ownership, Superga collaborates with various fashion brands – Comme des Garçons, Versus Versace, Philosophy, Alanui, Alaia – creating successful co-branding projects.

<p><strong>2007</strong></p><p>Italian Style</p>

<p><strong>2025</strong></p><p>We Are 100 But We Are 1</p>

2025
We Are 100 But We Are 1

1911: The Brand’s Beginnings

1925: The Soul Of Tennis

1951: The Boom Era

1966: SI ODIA. O SI AMA

1970: Superga Sport

2007: Italian Style

2025: WE ARE 100 BUT WE ARE 1

Superga celebrates the 100th anniversary of the 2750 with several initiatives: a campaign by Yoann et Marco, a pop-up at Merci in Paris, and a dedicated installation for the 107th edition of Pitti Uomo. The celebrations honoring the brand’s icon conclude with the release of the book Codice Superga.

Get to know your shoe size

SIZE CHART

ADULT KIDS

EU SIZE	UK SIZE	USA Man SIZE	USA Woman Size	BRAZIL SIZE	CENTIMETERS
35	2 1/2	3 1/2	5	33	22,63
36	3 1/2	4 1/2	6	34	23,30
37	4	5	6 1/2	35	23,97
38	5	6	7 1/2	36	24,63
39	5 1/2	6 1/2	8	37	25,30
40	6 1/2	7 1/2	9	38	25,96
41	7	8	9 1/2	39	26,63
42	8	9	10 1/2	40	27,30
43	9	10		41	27,96
44	9 1/2	10 1/2		42	28,63
45	10 1/2	11 1/2		43	29,29
46	11	12		44	29,96
47	12	13		45	30,63

EU SIZE	UK SIZE	USA SIZE	BRAZIL SIZE	Centimeters
24	7	8	22	15,31
25	7 1/2	8 1/2	23	15,97
26	8 1/2	9 1/2	24	16,64
27	9 1/2	10 1/2	25	17,30
28	10	11	26	17,97
29	11	12	27	18,64
30	11 1/2	12 1/2	28	19,30
31	12 1/2	13 1/2	29	19,97
32	13	1	30	20,63
33	1	2	31	21,30
34	1 1/2	2 1/2	32	21,97

HOW TO TAKE MEASUREMENTS?

FOOT LENGTH: Place the foot on a sheet of paper, mark the heel and the tip of the longest toe. Measure the distance between the two points.

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100 Years of the Iconic Superga: Tennis, Heritage, and 100% Italian Spirit.